OFFICIAL XBOX LAUNCH TRAILER: SANDBOX INTERACTIVE

Albion Online

Breaking the fourth wall and smashing YouTube benchmarks, our live action Virtual Production trailer for Albion Online ushered in a new era for the beloved sandbox MMORPG. One for new fans and old: Welcome to Albion!

From the original concept and script, through production and post, ReadyAimFire ensured that each element was orchestrated to capture the authentic spirit of Albion Online. The result? A highly successful Xbox launch – with over 7m trailer views on YouTube to date.

The concept features an odd-couple of in-game Hero and ‘real world’ VO Narrator, representing existing fans and the Albion Online newcomer respectively. A light-hearted comedy narrative brings them together as, spoiler alert, they become friends (sort of!)

Fan easter eggs alongside bespoke set design and props – including a custom-built Rift Glaive – ensured an authentic and entertaining experience for new and existing players alike. As borne out by the trailer’s YouTube success and positive fan response.