SOCIAL VIDEO: ARK/8
ARK/8
ARK/8
A suite of social-first video assets created for gaming-inspired fashion label, ARK/8, promoting their new After Dark capsule collection.
The brief was to capture ARK/8’s ‘anti-hero’ models living a ‘life less ordinary’. Produced in conjunction with a photo shoot, we sought to create an uncanny vibe through setting, production design and edit style.
Models’ looks were augmented first with practical effects on set, followed by additional VFX in post and bespoke sound design. Videos were deployed across social channels, and on ARK/8’s website.
